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Thought Leadership


Recognition of my expertise and point of view

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Thought Leadership


Recognition of my expertise and point of view

As one of the country's leading authorities on Millennials and Plurals (members of the post-Millennial generation), I am often contacted for speaking engagements, media interviews, panel moderation/participation and guest columns. My journalist heritage (I used to be a producer and host of a live morning news show) groomed me to be engaging and excel as a public speaker, but it's my business savvy and marketing acumen that keep the requests coming. My topics have varied greatly - from modern management techniques to traveling trends to general marketing tips - but they generally have something to do with understanding Millennials, or a particular demographic.

Below is a curated list of my engagements; a comprehensive list can be found on my living resume on Pinterest. Please contact me to discuss topics I can cover for your organization or story assignment. This is one of my favorite things I do!

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Spoke


Spoke


keynote speaker - women's wear daily excellence in luxury service summit
"effective selling techniques to reach three generations of beauty shoppers"

Keynote speaker - c21 media's international kids content summit
"Programming for the Pluralist Generation"

keynote speaker - the conference board research counCIl summit
"applying the generational lens to steer your business"

featured speaker - l2 forum for luxury brands * (video below)
"what's next after millennials? presenting the plurals."

featured speaker - association of National advertisers conference
"Navigating the on-demand world of millennial shoppers"

featured speaker - broadbandtv conference
"remaining relevant in the new age of video entertainment"

featured speaker - national association of broadcasters
"21st century management: generational understanding is the new diversity training"

Featured Speaker - advertising research foundation
"inside the living room: navigating a family of media preferences"

featured speaker - startup princess seminar series
"gathering the courage to close a $5 million deal"

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interviewed & Quoted


interviewed & Quoted


msnbc - "weekends with alex witt" *(video below)
"the latest generation - presenting The Plurals"

wall street journal - "at the office millennials are the boss when it comes to technology"

mashable - "Millennials are parents now. what do they want?"

wsj marketwatch - "10 things teens won't tell you"

npr - "to attract Millennials a company changes its product and workplace"

los angeles times - "Millennial generation is persistently optimistic"

kpcc: southern california public radio - "dissecting campbell's soup new millennial products"

nbc bay area news - "the influence of social media on today's business"

emarketer report - "generation x: demographic profile and marketing approaches"

broadcasting & cable - "Women influence the remote as well as the cash register"

multichannel news - "what men want - on tv"

 

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Panels


Panels


panelist: advertising research foundation
how brand conversations amplify paid media - and vice versa

panelist: contentric - the future of content conference
marketing and the rise of social content

moderator: digital hollywood
the power of youtube: unlocking the power of programming, premium content and advertising

moderator: tv of tomorrow conference
millennials disrupting: why the same old media rules don't apply

panelist: digital hollywood
smartphone and tablet apps as the next platform for communication, information, entertainment and commerce

 

 

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Wrote


Wrote


invited contributor: university of florida department of journalism & communications captivate collection by media leaders - "on millennials: the impact of nickelodeon, title ix and soccer"
(piece also picked up by newspaper association of america)

research white paper - "the first generation of the twenty-first century: an introduction to the pluralist generation"

national gen y examiner - wrote over 250 articles decoding Millennial consumers; "is michael jackson the elvis of gen y" featured on larry king

ypulse newsletter guest columnist - "Presenting the plurals - a summary of the Naming the next generation conference"

mediapost guest column - "myth busting: millennials do respond to tv advertising"

mediapost guest column - "Above all else, be authentic"

mediapost guest column - "be smart and go to the head of the millennial class"