I think the key to "future-proofing" a brand comes down to engaging new demographics, without alienating the current consumer base.
I have led many clients in this delicate dance by performing:

• Competitive Landscape/White Space Assessment

• Cross-Platform Marketing Strategy Development and Tactical Execution

• Overall Brand Strategy Refinement

• Brand Messaging & Positioning Evaluation

• Product Marketing and Strategy Development

There are of course a lot of layers to these key areas (and they often are closely intertwined) but everything I've done for clients and can do for you (as a consultant or an employee) boils down to those five fundamental areas.

I'd love to talk and learn about your business.

Throughout my career as a marketing and branding strategist (whether operating under my own umbrella of Hartwell Communications or under the employ of a firm), I have always loved helping brands evolve perceptions of the consumer and refine the marketing levers they pull.

I've spent the past decade closely connected to market research which has made me a bona fide consumer expert (particularly through a generational lens - i.e. Millennials, Gen Z/Plurals, Gen X, Boomers) and through my 15+ years as a consultant, I have worked across all media platforms (traditional, digital and social). This powerful combination of experience is rare (most people and organizations are pretty singularly focused) and it means I can accurately lead you to the right strategy, on the right platforms to reach the right people.

Sometimes Hartwell Communications is my full-time focus. Sometimes it's a side hustle. Either way, I guarantee you'll like working with me. One of my clients liked what I did so much, I received a job offer shortly after delivery of contract terms. I'd love to talk to you and determine how I can help lead you to innovation and "future-proof" your brand.