"What's the secret to engaging Millennial consumers?"
This is by far the most common question I am asked. In many ways it's not as elusive as it may seem and many beauty brands are very masterfully appealing to Millennial consumers - but do brands always understand WHY certain campaigns, products or promotions are wildly successful and others are lackluster? In my experience, they don't.
Thriving strategies generally hit upon a number of what I call the "Seven Essentials for Beauty Brands in 2016." Download my whitepaper below to understand the WHYS behind the marketing, brand and product best practices to engage Millennial and teen consumers. It should provide some framework for discussions with your teams - just know it's merely the tip of the iceberg.
Contact me to discuss in detail how these seven concepts can and should be applied to your business.